Sir David Attenborough joins Instagram to spread climate change warning
The veteran broadcaster signed up to the social media platform to warn his followers about global warming
The 94-year-old decided to join social media ahead of the release of his latest book and Netflix documentary, both titled A Life On Our Planet.
In a video, Attenborough explains: “I am making this move… because, as we all know, the world is in trouble.
“Continents are on fire. Glaciers are melting. Coral reefs are dying… The list goes on and on.
“Saving our planet is now a communications challenge.”
He continued he was now going to use Instagram to explain “what the problems are and how we can deal with them.”
“Join me – or as we used to say in those early days of radio, stay tuned,” he concluded.
The account, which has nearly reached one million followers in less than 24 hours, will be ran by Attenborough’s frequent collaborators Jonnie Hughes and Colin Butfield. The pair explained that Instagram “isn’t David’s usual habitat.”
They also detailed how the account will have messages from Attenborough which have been solely recorded for the platform, as well as behind the scenes footage from the upcoming Netflix series.
Attenborough’s foray into Instagram comes after he delivered some stark home truths in his BBC documentary, Extinction: The Facts. After revisiting a site of mountain gorillas which had previously been considered endangered, the veteran natural historian urged people to work together to preserve the environment.
“It just shows what we can achieve when we put our minds to it,” he said.
“I do truly believe that together we can create a better future.
“I might not be here to see it. But if we make the right decision at this critical moment, we can save our planet’s ecosystem, its extraordinary biodiversity, and all its inhabitants.”